Did Anthony Edwards Win The Sneaker Rollout War? | PLEASE EXPLAIN

Anthony Edwards, shooting guard on the Minnesota Timberwolves, is being called the next face of the league, and his Anthony Edwards 1 (AE1) sneaker social campaign with Adidas crystallized that, positioning Edwards as a singular icon living in a peach world with a penchant for talking shit. The reactive ads disrupted the algorithm and brought some much needed energy to the sports marketing space. Which commercial was his favorite? Why was he so comfortable taking shots at competitors like Nike and Converse, or even Cam’ron? Did Michael Jordan and Spike Lee inspire the campaign? How did the team behind the campaign pull this off? What’s next for the Anthony Edwards 2 campaign and sneaker? Anthony Edwards, Onda, the director, Cam Mason, the Head of Sports Marketing at Adidas Basketball, Miles Jackson-Cartwright, Manager of Global Brand Marketing at Adidas Basketball, will explore these questions, and many more, on Please Explain. "Please Explain Hosted by Aria Hughes" is an explainer show about culture, fashion, and music that brings context, not confusion, to the internet. 0:00 Intro 3:09 Ch. 1: Anthony Edwards POV 19:07 Shots fired 25:53 Ch. 2: The references and processes 43:13 Aria's analysis 45:06 Ch. 3: Leaning in and out of traditional marketing 54:59 Ch. 4: The state of sports marketing 1:07:00 Outro ComplexCon returns to Las Vegas on October 25–26. Get your tickets now: https://cmplx.it/4jQZh05 #complex #anthonyedwards #pleaseexplain Subscribe to Complex on YouTube: https://www.youtube.com/@Complex?sub_confirmation=1 Check out more of Complex here: http://www.complex.com http://instagram.com/complex https://www.tiktok.com/@complex https://twitter.com/Complex https://www.facebook.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.