Joe Freshgoods Keeps It Real About His New Balance Releases, Bootlegs, & Nas Wearing His Sneakers

Complex
•November 21st, 2025
DESCRIPTION
This week on the Complex Sneakers Podcast, co-hosts Joe La Puma and Matt Welty take over the podcast duties with Upscale Vandal out sick. They’re joined by designer and New Balance collaborator Joe Freshgoods to talk about his long line of projects with the brand including his recent 2010 collaboration, the 992, and his 990v3 and 1000. He talks about how many units he makes, the reality of the industry, Nas wearing his sneakers inspired by the movie “Belly” and more.
00:00 - Introductions / Vandal’s Absence
03:12 - JLP At MSG
06:22 - Black Cat AJ4 Squeaking
13:40 - Wale x Nike Goadome
16:30 - Joe Freshgoods Joins The Show
24:50 - Outside Clothes Campaign
34:08 - Welty Blessing A Complex Colleague
44:50 - Roots In Chicago Retail
47:58 - Changing Roles At New Balance
57:25 - Sneaker Cam
58:11 - JFG x New Balance 2010
01:07:25 - Looking To The Future
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

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