The story behind J. Cole's 'The Fall Off' album artwork

January 16th, 2026· 1.1K views· 2:09
Complex
Complex

“Great things start in little rooms.” — André 3000 The beat machine on J. Cole’s ‘The Fall Off’ album cover is not only a time capsule, but the foundational piece of where Cole’s legacy began. In 2014, he told us how he got it. Subscribe to Complex on YouTube: https://www.youtube.com/@Complex?sub_confirmation=1 #complex Check out more of Complex here: http://www.complex.com http://instagram.com/complex https://www.tiktok.com/@complex https://twitter.com/Complex https://www.facebook.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.