Are Streamers Like Kai Cenat & Fanum The Next Great Fashion Influencers? | The Complex Style Podcast

On this episode of The Complex Style Podcast, Aria and Chris sit down with Jeremy “Jerm” Clowney to discuss all things streamers in fashion. The group discusses Kai Cenat’s elusive Vivet fashion line, highlights from Streamer University, how big fashion houses are and aren’t utilizing this new wave of influencers, and how streamers like Fanum and Ray are establishing themselves as tastemakers for the next generation. This is your inside access into the world of fashion. The Complex Style Podcast is where Editor in Chief Aria Hughes is joined by co-host Chris Chance and a rotating panel of fashion’s biggest voices to break down what’s trending, what matters, and what’s next. 0:00 – Intro 1:37 – Kai Cenat's mysterious "Vivet" clothing line — is it ever actually dropping? 8:06 – Why aren't more fashion brands sponsoring streamers? Jerm explains the disconnect 13:05 - Willy Chavarria and 424 - how brands have leaned into streamer culture 20:22 – Are streamers the most influential people in sneakers right now? 24:13 – Ranking the freshest dressed streamers: Bruce, Rage, Fanum & more 31:44 - Streamer University: Ushering in a new era of Fashion 37:31 – How lucrative is streamer merch, really? Jerm breaks down the numbers 41:36 - Drake’s ahead of the curve: How Drake works with Streamers 44:12 – Athletes don’t want to be rappers, they want to be Streamers 51:29 – Rapid Fire and Flowers: The Best Streamer Right Now, The Streamer to look out for, & Why Fanum deserves his flowers Subscribe to Complex on YouTube: https://www.youtube.com/@Complex?sub_confirmation=1 #complex Check out more of Complex here: http://www.complex.com http://instagram.com/complex https://www.tiktok.com/@complex https://twitter.com/Complex https://www.facebook.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.