Will Joe Freshgoods Stay Hot or Fall Off? | PLEASE EXPLAIN

As Joe Freshgoods celebrates his five-year anniversary with New Balance, the designer and creative director addresses the elephant in the room: Can he sustain and remain cool while scaling his brand? It's a big question that most streetwear brands face while trying to grow their business without oversaturating the market and losing consumer interest. Joe Freshgoods will explore that question, and many more, on Please Explain. And host, Aria Hughes, will break down why Joe Freshgoods owns his trademarks, which is a designer's most valuable asset, in the Fashion Sense segment. "Please Explain Hosted by Aria Hughes" is an explainer show about culture, fashion, and music that brings context, not confusion, to the internet. CHAPTERS: 0:00 - 2:33: Intro 2:34 - 22:06: Ch 1. A Poet Who Sells Merch 22:07 - 33:08: Ch 2. The State of Collaborations 33:09 - 35:46: Aria’s Analysis 35:47 - 45:25: The Art of Sneaker Deals 45:26 - 53:27: Scaling the Business but remaining Cool 53:28 - 1:08:56: Fashion $ense 1:08:57 - 1:15:21: Being the Underdog 1:15:22 - 1:21:43: The Future 1:21:44 - 1:22:21: Outro Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.