How Ralph Lauren Conquered the Streets: The Lo Life's & Polo's Impact in the 80s #pleaseexplain

March 12th, 2025· 13K views· 1:12
Complex
Complex

From Brooklyn to Atlanta, Ralph Lauren became a cultural phenomenon in the 80s! Ali Richmond breaks down how the Lo Life's and Polo took over the streets. Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.