How Joe Budden Became the Most Important Voice in Hip-Hop Media | IDEA GENERATION

IDEA GENERATION is back for Season 4 with the most important voice in hip-hop media: Joe Budden. From his career as a rapper, to reality TV, to hosting Complex's own Everyday Struggle... Budden has lived many lives in hip hop and media. Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in rap media. Watch as Budden sits down with IDEA GENERATION founder Noah Callahan-Bever to look back at his entire career, and see how it all started with one idea. IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: https://www.instagram.com/ideageneration/ Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/ Chapters 0:00 - Intro 1:17 - Childhood, joining the choir 3:30 - Beginning to pursue rap 6:10 - First mixtapes and album 10:00 - First album release, guest host on radio 12:00 - Label issues, leaving Def Jam 15:01 - Should artists sign to labels? 18:03 - Love & Hip Hop 19:20 - Slaughterhouse 20:29 - Retiring from music 22:07 - Getting into podcasts 23:40 - Everyday Struggle 27:37 - The Joe Budden Network 30:14 - Relationship with Rory and Mal 35:38 - Cultivating an opinion, maturing as a podcaster 41:05 - Current shift in hip hop Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.