Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they are joined by Reebok CEO Todd Krinsky, who started out in the sneaker brand’s mailroom and worked his way up to the top of the company. Krinsky relives Reebok’s sneaker wars in the ‘90s, the mega endorsement deals with Jay-Z and 50 Cent, its bid at signing LeBron James, and more. Also, the cohosts touch on Odell Beckham Jr.’s lawsuit against Nike and their favorite holiday-themed sneakers. Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now! https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-black EPISODE CHAPTERS / TIMESTAMPS: 00:00 - 11:44: Intros, JLP Retiring His Beater Shoes, OBJ’s Nike Lawsuit 11:45 - 20:16: Nike's .Swoosh Metaverse Platform, Ebay Weekly Sneaker Giveaway, The Best Holiday-Themed Shoe 20:17 - 28:07: Todd Krinsky Joins, Todd’s Reebok Journey, What’s on Feet? 28:08 - 44:57: Shaq’s Rebook Ownership, Reebok’s Golden Era, Reebok's LeBron + Kobe Offer 44:58 - 56:37: Reebok Signing 50 Cent + Jay Z, Reebok's Promotions + Marketing with Artists 56:38 - 1:05:20: Reebok’s Foot Locker Partnership, Kanye West's Meeting with Reebok, Reebok's Unsuccessful Strategies 1:05:21 - 1:14:04: When Adidas Acquired Reebok, Swizz Beatz Reebok Relationship, ABG Acquiring Reebok 1:14:05 - 1:24:29:The Reebok Classic Boom, Cash Money Popularizing Reebok, Brendan Dunne's Reebok Deal, Outro SOLE COLLECTOR APP SKU'S: Off-White x Nike Air Force 1 Low "ComplexCon": ao4297 100 Odell Beckham Jr. x Nike Air Max 720 "LSU Tigers": ck2531 001 Nike Air Max 180 "Easter": 314187 131 Off-White x Air Jordan 1 "UNC" (eBay giveaway): aq0818 148 Concepts x Reebok Instapump Fury "CC": BD3375 Reebok S. Carter: 10 95316 Reebok G-Unit GXT: 2 140337 Reebok Round the Way: 4-166773 Reebok "Ice Cream Low: 10 116947 Reebok Club C: bs8242 Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: https://www.twitch.tv/complex http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.