Jay Z's New Album "4:44" : Don't Believe The Hype

Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe. Currently the most hyped item in the world of music is Jay Z's new album "4:44". But with all the talk about subliminal disses to Kanye and this being Jigga's 13th album, does it live up to the massive buzz surrounding the music? Speedy gets the scoop from Complex staffers in this episode of Don't Believe the Hype. Subscribe to Complex on YouTube: https://goo.gl/43ac5w Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex http://instagram.com/complex https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.